Cart upsell is a sales tactic used in online stores to encourage customers to spend more money before they complete their purchase. It involves strategically suggesting additional items to customers while they have products in their shopping cart.
These suggested items are typically:
- Upgrade cart items: A more expensive version of the product they already have in their cart.
- Complementary items: Products that go well with the item in their cart, like phone cases for a new phone or batteries for a camera.
The goal of a cart upsell is to increase the average order value (AOV) by tempting customers with relevant or enticing products. It's a win-win situation if done well: customers get a more complete purchase and the store increases revenue.